IGORA ROYAL PHILOSOPHY
TRUE COLOR IN HIGH DEFINITION
Color has always been at the heart of what we do. Setting new standards in the market, IGORA ROYAL has given life to our partners‘ creativity – for over 50 years. This has always been our color commitment to you. Now is the time to for the next step in innovation. It is time to make our best – even better.
WHAT IS TRUE COLOR?
True color stands for maximum intensity and very clear & sharp tone directions. It means up to 100% perfect white hair coverage – even on thick & resistant hair. Stunning performance and 100% reliability characterize true color – even under challenging conditions.
IGORA ROYAL covers up to 100% white hair, delivers ultimate color retention and represents intense color vibrancy. IGORA ROYAL equalizes the color evenly – even on porous hair. Clearest lifting shades and advanced care* for maximized contrast and shine. With its absolute true-to-swatch results you will have 100% reliability for your daily work.
*advanced care achieved with 12% 40 Vol. IGORA ROYAL Oil Developer