Violet shampoo neutralizes unwanted golden tones, retaining the cool tone of blonde hair for up to 12 shampoos. This sulfate-free cleanser nourishes and protects fragile hair in addition to bringing a lot of shine.
FEATURES: Sulfate-free gentle cleanser Neutralizes warm tones Nourishing Controls static Amplifies shine Formulated with a blend of Rosehip Oil, arginine and keratin
HOW TO USE: Apply to wet hair Lather Leave on for 1 to 3 minutes Rinse For best results, follow with Joico Color Balance Conditioner To maintain cool tones, use 2-3 times per week
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