Alcove Violet Shampoo

Yellow hair? Not cute. But fear not, this violet shampoo is here to rescue you from faded, brassy tones and breathe life back into your highlights! Ideal for colored hair, this miracle toning shampoo is perfect for blonde hair as it not only refreshes your hue but also extends the life of your color for up to three regular shampoos. Say hello to vibrant hair that turn heads! Benefits: Moisturizing Strengthening Perfect to refresh your highlights Color safe Vegan Sulfate & salt free No animal testing Gluten free Paraben free Key Ingredients: Evening Primrose Oil: Moisturizes and protects the hair against environmental damage but also provides hydration and protection to the scalp. Pomegranate Seed Oil: Shields hair from environmental stressors while safeguarding and preventing the scalp from premature aging. Sunflower Oil: Shields hair against moisture loss while also offering anti-inflammatory properties to hydrate and soothe the scalp. How To Use: Apply the Violet Shampoo on wet hair. Gently massage the scalp to emulsify and activate the lather. Massage into roots for 1-2 minutes to remove build-up, then rinse. Follow with the Violet Conditioner. Do not use this product consecutively, use only when yellow tones or brassiness reappear. Do not apply on platinum blonde hair. Use caution if applying on porous pre-lightened hair.