Violet shampoo neutralizes unwanted golden tones, retaining the cool tone of blonde hair for up to 12 shampoos. This sulfate-free cleanser nourishes and protects fragile hair in addition to bringing a lot of shine.

FEATURES:
Sulfate-free gentle cleanser
Neutralizes warm tones
Nourishing
Controls static
Amplifies shine
Formulated with a blend of Rosehip Oil, arginine and keratin

HOW TO USE:
Apply to wet hair
Lather
Leave on for 1 to 3 minutes
Rinse
For best results, follow with Joico Color Balance Conditioner
To maintain cool tones, use 2-3 times per week