This semi-permanent hair color does not require any peroxide and ensures a vibrant result which gradually fades. Thanks to HDmax technology, direct dye pigments create an intense shade as well as shiny and luminous hair.

FEATURES:
Semi-permanent coloring
Direct dye
Lasts up to 15 shampoos
Fades completely
Mixable shades

HOW TO USE:
Use on dry hair
Apply Elumen Play until saturation
Let sit for 30 minutes without heat
Let sit for 20 minutes with heat
Rinse completely then cleanse with shampoo
Follow with a moisturizing product