American Crew Heavy Hold is what the original pomade offers, but with a lot more hold and shine. Its versatile water-based formula provides smooth control with a high shine effect. Its formula is perfect for a pompadour, with a modern, flexible alternative to styling gels.

FEATURES:
High hold.
Extreme Shine.
Long-lasting hold.
Perfect for classic, slicked back looks.
Works in any hair type.
Shampoos out easily.

HOW TO USE:
Apply a small amount evenly through damp or dry hair
Style as desired.