Joico Blonde Life shampoo let you have your best blonde. With its gentle, sulfate-free shampoo, your hair will be brightened and smoothed. Thanks to its formula, the pH level of your locks is restored and brass is banished in a luxurious lather. This shampoo is perfect for bleached, multi-processed or high-lifted blonde hair.

FEATURES:
Gentle, sulfate-free shampoo.
Perfect for blonde hair.
Gently cleanses with rich lather
Added softness and smoothness
Keeps blondes bright

HOW TO USE:
Apply to wet hair
Rinse
Repeat if necessary.