Color intensity – love to color on the bright side? Discover a dazzling spectrum of bold, brilliant color with Joico color intensity – Our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color intensity’s intermixable formula can bea applied straight from the tube, or mix and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required!.