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JOICO Defy Damage Shampoo 300ML


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JOICO Defy Damage Shampoo for bond-strengthening & colour longevity. This rich, sulfate-free shampoo gently cleanses away impurities while helping boos hair’s natural defense against all types of daily damage.

SKU: JOIDDSHA300 Categories: , ,



  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque



  • Massage into a lather on wet hair. Rinse thoroughly.
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