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JOICO Defy Damage Protective Shield 100ML


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Joico Defy Damage Protective Shield for prevention of thermal & UV damage. This essential daily leave-in provides powerful, all-day protection from thermal, physical and UV damage.

SKU: JOIDDSHA300-1-1 Categories: ,



  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Instant, daily protection from damaging heat, UV and environmental exposure
  • Makes hair 4X more resistant to breakage during heat styling*
  • Protects against color fade
  • Leaves hair soft, shiny and looking healthy
  • *Against combing breakage on clean damaged hair
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque



  • Apply to clean, damp hair. Comb through and style as usual.
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