ultra longwear cosmetics for your real life
It all started with a dating couple’s conversation about mascara in the 90’s. The now-married Suma and Lewis Farsedakis set out to offer a mascara that actually stayed in place. After looking into the top 10 mascara options, a common theme appeared. Even the best available mascaras were oil-based. That’s what causes the clumping, flaking, smudging, and running.
That’s why we invented tubing mascara. Not the mascara tube—the mascara formula that creates a tube around each lash. The stay-put technology fixes the problem of flaking, keeping your eyes, undereyes, and tears free of specks. And it’s oil-free, gluten-free, fragrance-free, and cruelty free.